About Shorewest

A proud family history.

John A. Horning

Since its origin in 1946, Shorewest, REALTORS® has always been a family-owned company dedicated to helping other families in Wisconsin. We’ve grown from a one-person office in Wauwatosa (then known as Wauwatosa Realty) to 23 sales offices covering a 12-county area. And the Shorewest “family” now includes over 1,400 people as committed to Wisconsin as the day John A. Horning started the company out of his home over 65 years ago.

Today, the Shorewest family of companies includes Wisconsin Mortgage Corporation, Heritage Title Services, Shorewest Real Estate Institute and Shorewest Insurance Associates, plus Home Closing, Marketing, Information Technology, Home Services, Career Development and Relocation Center divisions.

Staying true to our mission and values.

Midwestern values like hard work, dedication and a family-first philosophy are deeply ingrained in the people of Shorewest. As a family-owned company since 1946, all of us are driven every day by the mission statement, adopted October 1986:

We are a team...
Proudly independent;
Dedicated to serving the housing needs of Wisconsin;
Committed to unsurpassed customer service;
Pledged to share our talents for mutual growth and prosperity.

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Steady leadership for the road ahead.

Joe and John Horning

Joe and John P. Horning represent the third generation of leadership at Shorewest, having taken the reins in 2002. Joe (President) and John P. (Executive Vice President) joined Shorewest after college and have since proven themselves as accomplished business leaders.

The people who make it all happen.

You don’t become Wisconsin’s Largest Home Seller™ without an exceptional sales staff. At Shorewest, our 1,000-plus associates know the market and are driven to put your needs first. With 23 offices located throughout Wisconsin—each with a full-time manager for support—you’ll get the responsiveness you need whether you’re buying or selling a home. We train our people to be the best, so the service you receive is nothing short of just that.

Equal House Opportunity Shorewest Realtors, Inc. BBB Business Review