Chuck Platts

Contact Info

Shorewest Office:
Shorewest - Lake Geneva

Mobile 262.949.0523

Text Me


  • Lived in the Lakes Area my entire life.

  • Owned & operated Sears Hometown Stores in Lake Geneva, Beloit & Delavan, WI for 35 years (all 3 stores earned the status of Premium Store, Sear’s highest level of ownership)

  • Alderman & Mayor in Lake Geneva

  • Ushered in the revitalization of Lake Geneva’s Downtown.

> New City Hall

> Redevelopment of the Lakefront

> Bath House on the Beach

> Purchase of Land for the Riverwalk

  • 19 years as a Real Estate Associate

 > During my career, I have had two of the largest sales in the history of Lake Geneva; Hillmoor Golf Course, $6.2M & Geneva Square Shopping Centre, $4.5M.  I can service all your real estate needs. 


  • Metro Multiple Listing Service (MLS)

  • Lakes Area Realtors Association

  • National Association of Realtors®

  • Wisconsin Realtors Association®

"Your home is your castle. Let my experience & drive help make your dreams come true."


Rates and fees are subject to adjustments based on your credit score and the loan-to-value ratio. Rates and fees are also subject to change without notice. Other rates and loan programs are available.
All applications are subject to current underwriting guidelines and credit approval. EHL NMLS#280412

  • Heritage Title Services, Inc.
  • The Realty Alliance
  • Wisconsin Mortgage Corporation
  • Leading Real Estate Companies of the World
  • Luxury Portfolio International
  • Shorewest Financial Associates LLC
  • My Dwelling Metro Milwaukee
  • HSA Home Warranty - Because Service Matters